Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.
The posters were part of the brand identity of Daikure, a world leading Japanese manufacturing company in heavy industry. With real employees as the model, the attitude of authenticity and craftsmanship, the breakthrough and boldness in the profession, the heritage were the concept delivered by the focus of facial expression, the eyes and the posture. The contrast and the light arrangement revealed the solid energy.
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