Beyond the Blue Book by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Print and Published Media Design Competition Category.

SilverPrint· 2020

Beyond the Blue Book

by Sung ho Nam

Client: Cosmo-Sloth

Silver A' Design Award Winner in Print Category

34,405

Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Book

Beyond the Blue is a book about environmental issues related to the sea. Each chapter is introduced by a distinct color chip that shows a different face of the ocean. A green chip stands for a healthy sea forest, while a red chip refers to a sea darkened by whale blood. Color is used as a simple and universal way to explain complex environmental topics to readers of all ages. The book measures 187 mm by 245 mm and has 90 pages. Printing uses soybean oil ink on 100 g matte paper, and thread binding reduces the use of glue.

The Recognition

About the Silver A' Design Award

Beyond the Blue Book is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Beyond the Blue Book is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Beyond the Blue Book is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: Slightly CoolSymmetry: AsymmetricBackground: No Clear Backdrop

Where to Get It

Environmental Publication and Book Design Services

We specialize in creating impactful publications that communicate environmental and social messages through innovative visual storytelling. Our award-winning approach combines thoughtful color theory with sustainable production methods to deliver meaningful design solutions.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam