Aesthetics and Chinese Characters by Chia-Hui Lien

Aesthetics and Chinese Characters by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2020

Aesthetics and Chinese Characters

by Chia-Hui Lien

Client: Chia-Hui Lien

Bronze A' Design Award Winner in Graphic Category

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Colors

The Design

About Aesthetics and Chinese Characters

Aesthetics and Chinese is a series of posters based on the design of Chinese characters. The structure of each character is built from its radical strokes, which are presented in rotating and gradual arrangements. The series turns written text into visual symbols and uses font design as a contemporary form of expression. Posters, invitation cards and a book were printed to highlight the character forms. The posters measure 70 by 100 centimetres. The work presents Chinese language and characters as a lasting cultural asset of Oriental culture.

The Recognition

About the Bronze A' Design Award

Aesthetics and Chinese Characters is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Aesthetics and Chinese Characters is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Aesthetics and Chinese Characters splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: AsymmetricBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN