Listening to Transparency Exhibition of Sound Art by Xulei Li is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2020
Listening to Transparency Exhibition of Sound Art
by Xulei Li
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #102475The Design
About Listening to Transparency Exhibition of Sound Art
Listening to Transparency is the visual identity for an exhibition of sound art that presented 44 audio and visual works. The design is based on circular waves that represent sound sources. The waves vary in angle, curvature and colour. The titles are silk-screen printed on transparent PVC in a graduated dot grid, while the waves are printed on cotton paper with Risograph technology. The two layers combine into one image, and turning the printed page reveals the waves. The transparent look reflects the materials used in the artworks and the fleeting nature of sound.
The Recognition
About the Bronze A' Design Award
Listening to Transparency Exhibition of Sound Art is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Listening to Transparency Exhibition of Sound Art is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Listening to Transparency Exhibition of Sound Art splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The idea of the design is based on circular waves representing sound sources. The waves are of various angles and curvatures. They take on a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. In terms of the type style, the title of the exhibition, in both Chinese and English, is inserted throughout the circular sound waves. The Chinese text is in traditional font Song, carrying an aura of China. The text is in gradual change of blue, emphasizing the transparent and mysterious vibe of the exhibition. The overall colors of the poster are orange and blue, matching the main colors of France’s National Flag, symbolizing the cultural communication between China and France.
Regarding the print technology, I separate the textual elements and circular “sound waves” elements. The text is silk-screen printed on transparent PVC material in gradual changing dot grid. The circular “sound waves” are printed on paper. The two layers will combine into one complete key visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into the world of sound.
What has been your main focus in designing this work? Especially what did you want to achieve?
Find the balance between GRAME and Shanghai Minsheng Modern museum's design requirements. Try to understand the exhibition's spirit and deliver it accurately.
What are your future plans for this award winning design?
Enhance publicity so that more viewers can see this work.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
- Dimensions & Packaging
- 210mmX145mm
- Tags
- Image design, Invitation, book design, poster design, tickets design, layout
- Production Technology
- This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
- Design Challenge
- The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
- Research
- The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
- Inspiration
- The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
- Project Duration
- The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
- Operation Flow
- It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.
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