Small Town Tourism Advertising

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Small Town Tourism Advertising
by Meng Chih Chiang

Awarded April 15, 2020
CLIENT: Taiwan Tourism Bureau, Singapore Office
19.064

Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first-ever 3D Traditional Taiwanese House bus will roam the streets of Singapore, offering the residents and the tourists a brand-new vision of the charm of Taiwan. The 3D installation art with a swallowtail roof of local architectural style on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.

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