Small Town Tourism Advertising

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Small Town Tourism Advertising
by Meng Chih Chiang

Awarded April 15, 2020
CLIENT: Taiwan Tourism Bureau, Singapore Office
31.144

Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation.

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