2019 World Industrial Design Conference Visual Identity System
by Shandong Industrial Design Institute
- Awarded April 15, 2020
- CLIENT: Sino-German Industrial Design Center
- 13.417
World Industrial Design Conference is a visual identity system created for a global industrial design event. The letter I in the conference logo is extended into a light cone, which is the main supporting graphic of the identity. The light cone stands for industry, integration, international exchange and innovation. Light cones in several colors rise upward and represent designers, design institutions, manufacturing companies and universities. The identity is applied in flat graphics and in three dimensional animation, guided by a set of design standards.
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