Curridabat Ciudad Dulce Place Branding

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Curridabat Ciudad Dulce Place Branding
by Fabrizzio Mendez

Awarded April 15, 2021
CLIENT: Kerigma
6.541

The design emerges from the vision of the local government called Ciudad Dulce (Sweet City); its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Hence, it is from nature that this liquid brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment, just like honeycombs. These patterns support a flexible, vivid and easily identifiable visual system that helps the brand connect with a wide variety of audiences with which it interacts.

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