SciFest Los Angeles Festival Identity System by Ching-Fa Lung

SciFest Los Angeles Festival Identity System by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2021

SciFest Los Angeles Festival Identity System

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Winner in Graphic Category

9,928

Verified Award Winner

Verify Award Status for #107529

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SciFest Los Angeles Festival Identity System

SciFest Los Angeles is a festival identity system created for a hypothetical eight-day film festival devoted to science fiction movies. The program curates classic science fiction films from 1970 to 2017, covering sub-genres such as action, animation and mystery. A dimensional typeface, inspired by scenes of four dimensions, serves as the main visual language across all applications. The posters work with augmented reality, so viewers can explore their depth. The app and website interfaces use kinetic three-dimensional graphics.

The Recognition

About the A' Design Award

SciFest Los Angeles Festival Identity System is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. SciFest Los Angeles Festival Identity System is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. SciFest Los Angeles Festival Identity System is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: Slightly CoolSymmetry: Both DirectionsBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.