WeAre4810 Brand Indentity by Laura Ferrario is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2021
WeAre4810 Brand Indentity
Client: Ferrariodesign
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #109713The Design
About WeAre4810 Brand Indentity
WeAre4810, WeAreFamily is the new concept used to relaunch the Brand. It becomes the container and symbol of all the group's activities. The use of highly contemporary and solid numbers conveys the feeling of certainty and contemporariness as the numbers can in their turn become containers of images. From Rental to Shopping and up to the true novelty the Food. WeAreFood is the space where every day is divided into 4 moments; a concept that is enhanced by the clock whose arms are a fork and a spoon. A clock that from the graphical point of view is a mix between present, past and future.
The Recognition
About the Bronze A' Design Award
WeAre4810 Brand Indentity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. WeAre4810 Brand Indentity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. WeAre4810 Brand Indentity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The idea of renewal comes from the renovation of a historic sports equipment rental shop in Dolonne, located at the foot of the ski lifts. From this starting point, it was time to evolve the brand concept as well, aiming to include everything from Rental to Shopping to Food. This led to the creation of a new, more contemporary mood, while still reflecting the traditional values, all under one big umbrella represented by the unique 4810 brand. Innovation and tradition together.
What has been your main focus in designing this work? Especially what did you want to achieve?
The goal was to emphasize the popularity of 'Quarantottodieci' in Courmayeur as an umbrella under which to find ideas, objects, materials, something fluid in its meaning, capable of also encompassing the numerical form. For the graphic part of the brand, the idea was born to use very contemporary and solid numbers, as a seal of guarantee and modernity. The numbers were divided because the concept of 'QUARANTOTTODIECI' should come across strong and clear.
Thus, creativity led me to the idea of using very modern and concrete numbers that communicate security and modernity. Solid numbers that can become containers of images themselves, conveying the concept of each division.
What are your future plans for this award winning design?
The project is constantly evolving. I created a new logo, 'We are Mont Blanc Family', for an event that is becoming the 'umbrella' for the entire project. Moreover, the client is embarking on a new venture by renting houses, which will be named 'We Are Chalet', providing a complete service to their clients.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together. - Dimensions & Packaging
- The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
- Tags
- brand Identity, brad design, logo design, viusal identity
- Production Technology
- The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century - Design Challenge
- WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat. - Research
- A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
- Inspiration
- WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image. - Project Duration
- The project started in January 2018 in Courmayeur and finished in February 202020
- Operation Flow
- The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
- Team Members
- Creative Director: Laura Ferrario
Copy: Chiara Villa - Image Credits
- Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana
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