The Adventures of Rabbit King Original Character Series by Zhang Xiao Yin is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2021
The Adventures of Rabbit King Original Character Series
Client: Chenxingfu Cultural Co., Ltd.
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #112327The Design
About The Adventures of Rabbit King Original Character Series
The Adventures of Rabbit King is an original character series built around a group of steampunk rabbits. The series is led by Rabbit King, together with his friends and foes. A dark humor style is created by combining a future-retro industrial look with a soft rabbit image for visual impact. In the story, Frankenstein creates Rabbit King and his friends, who set out on an adventure to find the legendary Blue Feather. Rabbit King is brave, upright and wise. The series is made with vector graphics, 3D modelling and 3D printing, with sculptures used as prototypes.
The Recognition
About the Bronze A' Design Award
The Adventures of Rabbit King Original Character Series is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Adventures of Rabbit King Original Character Series is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Adventures of Rabbit King Original Character Series splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a bunch of steampunk rabbits starring Rabbit King and his friends and foes. We create the dark humor style series by combining the industrial future-retro style with the “soft” rabbit image to bring visual impacts. In the story, Frankenstein created the Rabbit King and his friends. They go on an adventure to find the legendary Blue Feather. The Rabbit King is brave, upright, and full of wisdom, acting as a agent of justice. We hope to pass on an attitude of actively seeking truth.
- Dimensions & Packaging
- Rabbit sculpture: 34 x 8 x 11cm, Bird sculpture: 23 x 23 x 24cm, Giant carrot sculpture: 23 x 23 x 25cm. Others are all digital files.
- Tags
- Rabbits, Steampunk, motorcycle, machines, fantasy
- Production Technology
- Vector graphics, 3D modelling, 3D printing, sculpture for prototype.
- Inspiration
- Grown-ups can believe in fairy tales too, and Rabbit King is the guardian of fairy tales in grown-up’s dream. He is a warm and innocent guy and is so adventurous. He goes on to search for the Blue Feather that represents hope on behalf of all of us who are busy making a living.
We hope that Rabbit King and his kindhearted friends can express a kind of friendship and happiness between partners. We do not want to convey a single esthetic. Rabbits can go steampunk, and you can be whoever you want. - Team Members
- Zhang Xiao Yin
Sun Yu
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