Primary Residence Type Design by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
GoldGraphic· 2021
Primary Residence Type Design
Client: Evleen Huang
Golden A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #114115The Design
About Primary Residence Type Design
Primary Residence is a typeface design that turns minimal architectural forms into letters and numbers, using the three primary colors red, blue and yellow. Each character shows a small part of a building, without a clear entry or exit. Stairs, windows and geometric shapes refer to the Bauhaus movement and to minimalist architecture. The design was also informed by stairs and windows observed in different parts of the world. The sketches were made on paper, based on photographs of real buildings. The aim is to blend the form and the identity of the structure.
The Recognition
About the Golden A' Design Award
Primary Residence Type Design is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Primary Residence Type Design is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Primary Residence Type Design creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Typography and Visual Communication Design Services
We create compelling visual narratives through typography, branding, and motion design. With expertise spanning digital campaigns, brand identities, and typographic systems, we bring sophisticated design solutions to ambitious brands. Our portfolio includes work for Google, Coca-Cola, Coach, and Estée Lauder.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together. - Dimensions & Packaging
- When the letter designs are applied to products, each one of them is given a unique identifying number.
- Tags
- Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
- Production Technology
- Started the sketches on paper, based on real architecture photography.
- Design Challenge
- The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
- Research
- Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
- Inspiration
- The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
- Project Duration
- This project started in March 2020 in New Jersey.
- Operation Flow
- This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.
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