Wbc2017 South Korea Illustration by Kaze Park is a highly esteemed winner of the very prestigious 2021 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2021
Wbc2017 South Korea Illustration
by Kaze Park
Client: ESPN Deportes
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #115618The Design
About Wbc2017 South Korea Illustration
This is the poster for 2017 World Baseball Classic (WBC) project. His work details Republic of Korea attractions and national treasures, and features famous baseball players in the middle. An important point of this work is the fusion of athletes and natural elements so that various Republic of Korea charms can be produced in a single scene. It is a graphic design of a new expression method that combines style and computer graphics worked in a way using a brush, a traditional Republic of Korea painting technique.
The Recognition
About the A' Design Award
Wbc2017 South Korea Illustration is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Wbc2017 South Korea Illustration is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Wbc2017 South Korea Illustration is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative fusion of traditional Korean brush techniques with digital graphics in WBC2017 South Korea Illustration creates a striking visual narrative - could you elaborate on how this unique combination emerged and evolved during your creative process?
I have always loved traditional Korean painting styles. Naturally, I grew up admiring Korean art and have a strong interest in the country's diverse cultural heritage. I've often thought about how to apply traditional styles like ink wash painting to my work in a modern way. This led me to develop my current digital painting technique. First, I create base textures using traditional Korean brushes and ink to capture the initial strokes. Second, I sketch the drawing and add line work, doing the initial sketch offline, which I then scan digitally. In the third step, I use the scanned sketch image to refine the line work digitally. Fourth, I proceed with the coloring process in Photoshop. For the final stage, I combine the textures created from brush and ink strokes with the digital drawing and painting. During this merging process, I also make adjustments to lighting, color correction, and other post-production elements to complete the artwork.
The central placement of Korean baseball players amidst national treasures in WBC2017 South Korea Illustration presents a powerful cultural statement - what inspired you to weave together sports heroes with traditional Korean architectural elements?
In Korea, there’s a tradition where people visit the East Sea every January 1st to watch the sunrise, symbolizing hope for the new year. Korea’s rich cultural heritage is reflected in various historical monuments, and, in recent years, new landmark buildings featuring advanced technologies have also emerged. I aim to express the value of both past and modern architecture in my artwork, seeing them as embodying the essence of Korean identity.
How did your research into East Asian constellation stories and legends specifically influence the compositional elements and symbolic details within WBC2017 South Korea Illustration?
In my artwork, I included the Four Guardian Gods from Korean mythology (Black Tortoise, Blue Dragon, White Tiger, and Red Phoenix) to represent the cardinal directions—North, East, South, and West. I also placed the national flower, the Mugunghwa (Rose of Sharon), at the base to symbolize the ever-blooming energy of athletes. This concept reflects the idea of sharing legendary stories passed down through folklore, as embedding these tales in my work is like recording history itself. I designed the piece to be viewed from various angles, prompting reflection on the perspectives of both the past and the present.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2017, Espn Deportes has collected several artworks from many countries that play baseball at the wbc league.
There was a artwork design project representing 16 countries competing in the 2017 world baseball classic Espn Deportes, and he participated in 16 artists from around the world. - Dimensions & Packaging
- 2017WBC artwork was created in Photoshop RGB/CMYK colour mode. *.jpg (The size is 1200mm x 735mm) It was produced as an art poster.
- Tags
- kazepark, artwork, wbc, illustration, korea, baseball, digital, graphic, art, southkorea
- Production Technology
- 1.For the artwork, touch the texture using the brush used in traditional Korean painting. And it first scans it and saves it as digital data.
2.Using the digital program Adobe's Photoshop, sketch work, basic color work, and detail work using the touch of a traditional korean brush are performed in order. The important point here is that the traditional korean way of expressing pictures is a work that is expressed with digital graphics.
3.The Artwork was finished using traditional Korean paper (material). - Design Challenge
- The most difficult task was to completely transfer the imagination that emerged as inspiration into the work.
There are various architectures and cultures in korea, and it was a new challenge to use traditional painting techniques and digital graphics together to create a single work.
It is difficult to find an expression method that can penetrate it in sports and traditional cultures of different genres, but it was still a fun and happy work. - Research
- As a representative of the republic of korea, he worked with the goal of creating representative works to promote korean culture.
It was conceived to incorporate traditional buildings and cultural styles that are unique to korea in the work, In particular, the harmony of yin and yang containing the reason of nature on top of the korean national flower, mugunghwa, is expressed with the architectural style, and the korean baseball players are at the center of the artwork. - Inspiration
- He remembered the four major leaguers in Korea for the composition of the world baseball classic illustration. They tell stories and legends about the constellations of East Asia.
- Project Duration
- The artworks of this project begin to be released on march 6, 2017 and end on march 23. locations are worldwide and Espn Deportes(spain).
- Operation Flow
- There are still many people in the world who do not know about Korean culture and values. There are many wonderful cultural and sports players in Korea, and they have unlimited energy and potential.
The unique culture and history of Korea is what all Koreans learn and experience naturally as they grow up, and there are many things that are valuable enough to be listed in the world UNESCO.
He tried to express the true values and cultures of Korea in his Artworks. - Patents
- ©KAZE PARK 2017
- Image Credits
- Image #1: KazePark, 2017WBC-01, 2017
Image #2: KazePark, 2017WBC-02, 2017
Image #3: KazePark, 2017WBC-03, 2017
Image #4: KazePark, 2017WBC-04, 2017
Image #5: KazePark, 2017WBC-05, 2017
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