S-oil Total Calendar Illustration by Kaze Park is a highly esteemed winner of the very prestigious 2021 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2021
S-oil Total Calendar Illustration
by Kaze Park
Client: S oil Total
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #116774The Design
About S-oil Total Calendar Illustration
He designed a calendar illustration. In this calendar design, various environments and elements using refined oil were expressed as a plan composition. It is depicted as a vehicle and a motorcycle, which are representative means of transportation. And it was designed according to various factors such as city, natural, Environment and weather. It is a graphic design of a new expression method that combines style and computer graphics worked in a way using a brush, a traditional Republic of Korea painting technique.
The Recognition
About the A' Design Award
S-oil Total Calendar Illustration is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. S-oil Total Calendar Illustration is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. S-oil Total Calendar Illustration is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative fusion of traditional Korean brush techniques with digital graphics in the S-oil Total Calendar Illustration has created a unique visual language - could you elaborate on how this combination evolved during your creative process?
Creating artworks using entirely different elements is a new challenge and a discovery of possibilities. As a Korean artist, I have always been interested in creating works using traditional techniques. The S-oil Total Calendar project gave me the opportunity to explore and develop these techniques in new ways. When translating thoughts into action, the results sometimes turn out differently than expected. Initially, I planned to apply this method of expression to figures, but as I continuously upgraded my expression techniques, I also expanded the scope of the subjects.
The S-oil Total Calendar Illustration masterfully depicts various environments where refined oil products are used - what inspired your decision to structure these complex scenarios as plan compositions?
The core concept of this project was to create a new type of calendar for an oil company. I began by researching and analyzing the various elements related to refined petroleum. I soon realized that petroleum is used in many more areas than I initially thought. After that, I started considering how to align these elements with the seasons and the environment. I also imagined applying these elements to various machines. Given how humanity's discovery and use of oil led to rapid industrialization, I realized that capturing this history within the artwork would have great meaning and value, and this insight became my inspiration.
In creating the S-oil Total Calendar Illustration, how did you balance the need to represent seasonal elements while maintaining the dynamic energy of vehicles and transportation themes throughout the calendar year?
The most important aspect I consider in expressing my project’s artwork is balance. Finding the best harmony between the design and the necessary elements to achieve the desired outcome is one of the key aspects of my creative process. In this project, the main focus was to express both the environmental elements and the machines being utilized. I aimed to capture the powerful force and smooth harmony that overcomes all environmental challenges within the artwork.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- He designed an illustration to be displayed on the calendar of S oil
Total a South Korea oil refinery.
In this calendar design the various environments and elements in which oil refining is entered are expressed as illustrations. It was constructed based on representative means of transportation and was designed with a concept according to various components such as various vehicles city center natural space and weather such as winter. - Dimensions & Packaging
- S oil Total calendar illustration was created in Photoshop Rgb Cmyk color mode. The size is 400mm x 610mm. It was produced as an art calendar.
- Tags
- kazepark, soil, illustration, total, digital, calendar, art, southkorea, artist
- Production Technology
- In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.
Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics. - Design Challenge
- The illustration he should have made was an illustration expressing the realistic and intuitive parts where the products made by the refinery are used. Since the calendar has the meaning of the time and season of the year. It was necessary to produce an illustration in consideration of seasonal elements that can be expressed in the flow and space of time.
In this project. He expressed the energy of oil refinery and the energy of the vehicles using it with a sense of speed and brush touch. - Research
- A brush is one of the elements used in painting in Korea.
He uses a traditional Korean brush to express the touch of paintings. And his expression was embodied in a new form of illustration, with the encounter between digital graphics and traditional painting styles.
In this project, he emphasized the association with realistic human-connected objects. The important concept of this project is transportation. - Inspiration
- He liked cars since he was young and his illustration also has a lot about cars. The oil refinery S oil Total contacted him about the calendar making project and he expressed his illustration on the calendar project.
- Project Duration
- The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.
- Operation Flow
- He believes that the value of the product made by S oil Company in South Korea with Total a global oil refinery company is great.
Refined oil is used in various places around the world and it is used most widely and contains its value and meaning in a means of transportation familiar to people.
The fast and tremendous energy from oil powered cars and motorcycles makes peoples lives better and still works as good energy around us.
His illustrations expressed that energy. - Patents
- ©KAZE PARK 2017
- Image Credits
- image #1 KazePark S-OIL TOTAL calendar-01
image #2 KazePark S-OIL TOTAL calendar-02
image #3 KazePark S-OIL TOTAL calendar-03
image #4 KazePark S-OIL TOTAL calendar-04
image #5 KazePark S-OIL TOTAL calendar-05
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