Iron Graphics, Illustration and Visual Communication Design · 2021
S-oil Total Calendar Illustration
by Kaze Park
- A' Design Award 2021 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: S oil Total
- Estimated Number of Design Views: 12,103
- Verification code FAA02E79F4 · Verify this award
About S-oil Total Calendar Illustration
He designed a calendar illustration. In this calendar design, various environments and elements using refined oil were expressed as a plan composition. It is depicted as a vehicle and a motorcycle, which are representative means of transportation. And it was designed according to various factors such as city, natural, Environment and weather. It is a graphic design of a new expression method that combines style and computer graphics worked in a way using a brush, a traditional Republic of Korea painting technique.
Press Kit
- Unique Properties
- He designed an illustration to be displayed on the calendar of S oil
Total a South Korea oil refinery.
In this calendar design the various environments and elements in which oil refining is entered are expressed as illustrations. It was constructed based on representative means of transportation and was designed with a concept according to various components such as various vehicles city center natural space and weather such as winter. - Dimensions & Packaging
- S oil Total calendar illustration was created in Photoshop Rgb Cmyk color mode. The size is 400mm x 610mm. It was produced as an art calendar.
- Tags
- kazepark, soil, illustration, total, digital, calendar, art, southkorea, artist
- Production Technology
- In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.
Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics. - Design Challenge
- The illustration he should have made was an illustration expressing the realistic and intuitive parts where the products made by the refinery are used. Since the calendar has the meaning of the time and season of the year. It was necessary to produce an illustration in consideration of seasonal elements that can be expressed in the flow and space of time.
In this project. He expressed the energy of oil refinery and the energy of the vehicles using it with a sense of speed and brush touch. - Project Duration
- The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.
- Operation Flow
- He believes that the value of the product made by S oil Company in South Korea with Total a global oil refinery company is great.
Refined oil is used in various places around the world and it is used most widely and contains its value and meaning in a means of transportation familiar to people.
The fast and tremendous energy from oil powered cars and motorcycles makes peoples lives better and still works as good energy around us.
His illustrations expressed that energy. - Research
- A brush is one of the elements used in painting in Korea.
He uses a traditional Korean brush to express the touch of paintings. And his expression was embodied in a new form of illustration, with the encounter between digital graphics and traditional painting styles.
In this project, he emphasized the association with realistic human-connected objects. The important concept of this project is transportation. - Inspiration
- He liked cars since he was young and his illustration also has a lot about cars. The oil refinery S oil Total contacted him about the calendar making project and he expressed his illustration on the calendar project.
- Image Credits
- image #1 KazePark S-OIL TOTAL calendar-01
image #2 KazePark S-OIL TOTAL calendar-02
image #3 KazePark S-OIL TOTAL calendar-03
image #4 KazePark S-OIL TOTAL calendar-04
image #5 KazePark S-OIL TOTAL calendar-05 - Patents
- ©KAZE PARK 2017
Colors of S-oil Total Calendar Illustration
Grand Interview about S-oil Total Calendar Illustration
Creating artworks using entirely different elements is a new challenge and a discovery of possibilities. As a Korean artist, I have always been interested in creating works using traditional techniques. The S-oil Total Calendar project gave me the opportunity to explore and develop these techniques in new ways. When translating thoughts into action, the results sometimes turn out differently than expected. Initially, I planned to apply this method of expression to figures, but as I continuously upgraded my expression techniques, I also expanded the scope of the subjects.
The core concept of this project was to create a new type of calendar for an oil company. I began by researching and analyzing the various elements related to refined petroleum. I soon realized that petroleum is used in many more areas than I initially thought. After that, I started considering how to align these elements with the seasons and the environment. I also imagined applying these elements to various machines. Given how humanity's discovery and use of oil led to rapid industrialization, I realized that capturing this history within the artwork would have great meaning and value, and this insight became my inspiration.
The most important aspect I consider in expressing my project’s artwork is balance. Finding the best harmony between the design and the necessary elements to achieve the desired outcome is one of the key aspects of my creative process. In this project, the main focus was to express both the environmental elements and the machines being utilized. I aimed to capture the powerful force and smooth harmony that overcomes all environmental challenges within the artwork.
Winning the A Design Award allowed me to reflect on the expression methods and the overall completion of this project. Exploring how refined petroleum provided by the refinery is utilized, and how machines such as cars, motorcycles, and trucks overcome environmental challenges to harness energy, presented a unique way of expression. This was a rewarding experience, and the ability to incorporate a narrative made it even more meaningful.
The key to this project’s composition was to tell the story of each part through images. For the scene where the truck is driving, I chose the concept of it moving through the city, incorporating both day and night environments. I carefully considered how different color schemes could enhance the overall composition. At night, the vehicle’s lights had to harmonize with the chosen colors, while during the day, I used colors that would be easily recognizable and intuitive. Following the color scheme, the next important element was depth. Since these works were meant to express energy, it was crucial to convey a sense of space and liveliness in each scene. For each concept, I added shapes as background elements, designing the composition to break through and emerge from those shapes.
While expressing the main elements along with the background is a natural approach, combining them with other elements can create challenges when transforming them into a cohesive artwork. The fusion of traditional brush and ink techniques with digital methods was a new challenge and a fresh way of expression. Tradition, when well-executed, brings out something novel, but if done poorly, it can appear outdated. Therefore, I focused on creating a vibrant color palette while allowing the brushstrokes to blend seamlessly. I carefully incorporated color into the brushstrokes and ink effects, dividing the work into touch effects based on a black or white background, depending on the elements and the surrounding context.
To convey a dynamic sense of modern transportation, I incorporated speed lines and similar effects throughout the artwork. Using digital lines and brushstrokes, I expressed the flow and movement of these vehicles. Additionally, I added stylish effects, such as the impact on the ground and the motion of the wheels as the vehicles race forward. By applying varying colors and textures to each element, I maximized the visual impact and enhanced the overall effect of the artwork.
The best way to meet both artistic expression and brand identity requirements is by telling a story through the artwork. When the history of the brand and the narrative of its products are incorporated, it transforms into a work of art with new value. The strength of the story is amplified depending on how the composition and direction of the elements are arranged. By combining traditional Korean techniques, materials, and digital graphics, I created a new form of artwork that merges these different modes of expression.
The allure of cars lies in their energy, speed, and vibrancy. Car enthusiasts have an instinctive craving for speed and the thrill of the chase. To achieve faster speeds, power is essential, driven by the machine's inherent strength and the fuel that powers it. For the lively aspect, I used a sedan to represent smoothness and comfort, while large trucks were used to express raw power and strength. To convey the agile speed, I chose motorcycles, showcasing various forms of automotive culture.
Tradition is a unique value that must be preserved. Even in an era where digital artworks and outcomes are produced, the value of history and tradition will remain and must be protected. This movement is essential even in commercial illustration, and my works and projects will serve as proof of that value. Just as there is no present or future without the past, humanity must always use and preserve the good experiences and values of the past as we move forward. I hope this project will be remembered as a great example in the field of commercial illustration.