Club Hotel Avignon Visual Identity by Arome Agency

Club Hotel Avignon Visual Identity by Arome Agency is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2021

Club Hotel Avignon Visual Identity

by Arome Agency

Client: Club Hotelier d'Avignon

Bronze A' Design Award Winner in Graphic Category

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Verified Award Winner

Verify Award Status for #116908

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Club Hotel Avignon Visual Identity

The visual identity of the Club Hotelier Avignon is inspired by the world famous bridge of Avignon. The logo is composed of a typography associated with a strong symbolism showing the initials of the club in a simple and refined way. The green color used evokes the ecological and natural dimension of the club.

The Recognition

About the Bronze A' Design Award

Club Hotel Avignon Visual Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Club Hotel Avignon Visual Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Club Hotel Avignon Visual Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: CoolSymmetry: PartialBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
Dimensions & Packaging: Letterhead : A4 vertical
Business cards : 85mm x 55 mm
Tags: avignon
Production Technology: The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
Design Challenge: The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
Research: The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
Inspiration: The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
Project Duration: The project started in March 2020 in Avignon and finished in May 2020.
Operation Flow: The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
Team Members: - Art Director : Delphine Goyon
- Director : Remi Vicente
Image Credits: All pictures : Arome