Lays Heartwork Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Lays Heartwork Campaign
by PepsiCo Design & Innovation

  • Awarded April 15, 2021
  • CLIENT: PepsiCo Design & Innovation
  • 5.202
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

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Good  Design

Lays Heartwork Campaign

Good Design

Great Design by Shunji Yamanaka & fuRo

Lays Heartwork Campaign

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Lays Heartwork Campaign

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Lays Heartwork Campaign

CanguRo Mobility Robot Image

Lays Heartwork Campaign

Lays Heartwork Campaign

PepsiCo Design & Innovation

Designer of Lays Heartwork Campaign


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