Lays Heartwork Campaign by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Advertising, Marketing and Communication Design Competition Category.
SilverAdvertising· 2021
Lays Heartwork Campaign
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Silver A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Campaign
Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
The Recognition
About the Silver A' Design Award
Lays Heartwork Campaign is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lays Heartwork Campaign is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lays Heartwork Campaign is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Food and Beverage Innovation
We create beloved brands enjoyed over a billion times daily worldwide. Our portfolio spans iconic snacks, beverages, and nutrition products that bring joy to everyday moments. With 23 billion-dollar brands, we combine taste innovation with purposeful design to serve communities globally.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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