Traackr Brand Identity Redesign

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Traackr Brand Identity Redesign
by Felice Della Gatta

Awarded April 15, 2021
CLIENT: Traackr, Inc.
8.991

Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign.

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