Out Here Its Dew Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Out Here Its Dew Campaign
by PepsiCo Design & Innovation

  • Awarded April 15, 2021
  • CLIENT: PepsiCo Design & Innovation
  • 1.991
With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.

With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.

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Good  Design

Out Here Its Dew Campaign

Good Design

Great Design by Shunji Yamanaka & fuRo

Out Here Its Dew Campaign

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Out Here Its Dew Campaign

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Out Here Its Dew Campaign

CanguRo Mobility Robot Image

Out Here Its Dew  Campaign

Out Here Its Dew Campaign

PepsiCo Design & Innovation

Designer of Out Here Its Dew Campaign


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