Pepsi For The Love Of It Campaign by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Advertising, Marketing and Communication Design Competition Category.
GoldAdvertising· 2021
Pepsi For The Love Of It Campaign
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Golden A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #119178The Design
About Pepsi For The Love Of It Campaign
Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.
The Recognition
About the Golden A' Design Award
Pepsi For The Love Of It Campaign is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Pepsi For The Love Of It Campaign is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Pepsi For The Love Of It Campaign creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Innovative Beverage Experiences and Brand Campaigns
We create culturally relevant beverage experiences that celebrate local passions and connect with consumers worldwide. Our award-winning approach combines bold design with deep consumer insights to deliver refreshing products and campaigns that resonate.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
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