Cuishan Intelligent Kitchen Restaurant

Cuishan Intelligent Kitchen Restaurant
by Yu Pan

• Awarded April 15, 2021
• CLIENT: MET Creative Brand
• 30.906

Cuishan Intelligent Kitchen is a visual identity created for a food venue in Wuxi, China. The identity joins local food culture, city history and internet themes within one brand system. The logo is arranged and repeated to form a brand pattern with strong recognition. Ginkgo, swallow and cloud motifs are used as core elements. The ginkgo refers to long-standing Chinese culture, the swallow to the region south of the Yangtze River, and the cloud to nature. The project covers 1770 square meters and was completed in 2019.