Cuishan Intelligent Kitchen Restaurant by Yu Pan

Cuishan Intelligent Kitchen Restaurant by Yu Pan is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

SilverGraphic· 2021

Cuishan Intelligent Kitchen Restaurant

by Yu Pan

Client: MET Creative Brand

Silver A' Design Award Winner in Graphic Category

34,175

Verified Award Winner

Verify Award Status for #120249

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cuishan Intelligent Kitchen Restaurant

Cuishan Intelligent Kitchen is a visual identity created for a food venue in Wuxi, China. The identity joins local food culture, city history and internet themes within one brand system. The logo is arranged and repeated to form a brand pattern with strong recognition. Ginkgo, swallow and cloud motifs are used as core elements. The ginkgo refers to long-standing Chinese culture, the swallow to the region south of the Yangtze River, and the cloud to nature. The project covers 1770 square meters and was completed in 2019.

The Recognition

About the Silver A' Design Award

Cuishan Intelligent Kitchen Restaurant is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Cuishan Intelligent Kitchen Restaurant is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Cuishan Intelligent Kitchen Restaurant is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: Slightly WarmSymmetry: PartialBackground: Top and Bottom

Where to Get It

Restaurant Brand Identity Design Services

We specialize in creating distinctive visual identities for restaurants and food brands. Our team of 120+ experienced designers combines cultural storytelling with modern aesthetics to help your restaurant stand out. From logo design to complete brand systems, we transform your culinary vision into memorable brand experiences.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.