Iron Graphics, Illustration and Visual Communication Design · 2021
Soda Grocery Graphic Packaging
- A' Design Award 2021 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Macau University of Science and Technology
- Estimated Number of Design Views: 11,901
- Verification code 6A444C1E25 · Verify this award
About Soda Grocery Graphic Packaging
Soda Grocery is a packaging design for souvenir food sold to visitors in Macau. The design language is drawn from firecracker packaging produced in Macau during the twentieth century. Images of four women taken from the historical packaging are redrawn as contemporary illustrations and printed in bold colors. Four food packages carry the illustrations, and each box measures 185 by 145 by 55 millimeters. The printed wrapping paper and inner labels are finished with embossing, ultraviolet coating, bronzing and die cutting. The design keeps regional character while meeting modern taste.
Press Kit
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Image Credits
- Shenfan Lan/JingWen Xu