Positive Projections Music Poster by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2021
Positive Projections Music Poster
by Min Huei Lu
Client: Academy of Art University
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #120548The Design
About Positive Projections Music Poster
Through this visual, the designer aims to express a piece of music through typography, imagery, and layout composition. The visual is themed around the US recession during the early 1980s in which millions of individuals were left unemployed and the United States underwent major socio-economic changes. The visual also take a stab at associating the visuals with the ‘Don’t worry, be happy’ song which was at its peak of popularity during that era.
The Recognition
About the Bronze A' Design Award
Positive Projections Music Poster is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Positive Projections Music Poster is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Positive Projections Music Poster splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
What has been your main focus in designing this work? Especially what did you want to achieve?
Create a poster that expresses a piece of music through typography, imagery, and layout composition.
What are your future plans for this award winning design?
It's a great experience and will always be an important project in my portfolio.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
- Dimensions & Packaging
- 13"x19" Poster
- Tags
- Music Poster, Don't Worry Be Happy
- Production Technology
- The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
- Design Challenge
- There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
- Research
- Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
- Inspiration
- During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
- Project Duration
- The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
- Operation Flow
- The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
- Image Credits
- Image #1,2,3,4,5: Photographer / Creator Min Huei Lu
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