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A deep navy ground establishes the chromatic foundation for Min Huei Lu's Finding Your Focus Visual Communication, upon which concentric circular forms rendered in warm ochre and the same navy create…

Finding Your Focus Visual Communication by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.


SilverGraphic· 2021

Finding Your Focus Visual Communication

by Min Huei Lu

Client: Academy of Art University

Silver A' Design Award Winner in Graphic Category

47,119

Verified Award Winner

Verify Award Status for #120568

Colors

The Design

About Finding Your Focus Visual Communication

The designer aims to display a visual concept that demonstrates a conceptual and typographical system. Thus composition consists of a specific vocabulary, accurate measurements, and central specifications that the designer has taken into fine consideration. Also, the designer has aimed to establish a clear Typographic hierarchy to establish and move the order in which the audience receives information from the design.

The Recognition

About the Silver A' Design Award

Finding Your Focus Visual Communication is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Finding Your Focus Visual Communication is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Finding Your Focus Visual Communication is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Strategic Visual Communication and Brand Design Services

We specialize in creating meaningful brand identities and user-centric digital experiences. Our multidisciplinary approach combines strategic thinking with award-winning design to deliver visual solutions that connect emotionally with your audience.

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Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system.

What has been your main focus in designing this work? Especially what did you want to achieve?

Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to web fonts? To be competitive, designers need to be competent in web, print, mobile, type design, and UX. Using illustration, color, typography, layout, and a variety of circular design elements to convey the idea of Focus.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to web fonts? To be competitive, designers need to be competent in web, print, mobile, type design, and UX. Using illustration, color, typography, layout, and a variety of circular design elements to convey the idea of Focus.
Dimensions & Packaging
Poster: 13 inch x19 inch
Event tickets: 1.97 inch x 5.63 inch
Tags
Focus, Typographic, Type Poster
Production Technology
Adobe illustration. Adobe Indesign.
Design Challenge
Typography is the most important component of graphic design. The composition of a typeface consists of a specific vocabulary, accurate measurements, and central specifications that should always be identified and taken into consideration. Typographic hierarchy is the way to establish and move the order in which the audience receives information from the design.
Research
Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system. The typographic grid-pattern experiments were created for the 2017 International Design Conference - TYPO Focus.
Inspiration
Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system.
Project Duration
The project started in March 2017 and finished in April 2017 in San Francisco.
Operation Flow
Various deliverables were developed, including a promotional campaign, website, design app, publication, and TYPO design conference.
Image Credits
Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu

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Good Design Deserves Great Recognition

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