School of Journalism CUC Branding Identity by Ecust-Creplus Design is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2021
School of Journalism CUC Branding Identity
Client: The School of Journalism of Communication University of China
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #121963The Design
About School of Journalism CUC Branding Identity
The logo of the School of Journalism is made up of a paradoxical graph which is composed of two books that toward different orientations. The books represent the knowledge which should be possessed by the students major in journalism profession. The books toward different orientations but combine with each other imply that the students in journalism profession should hold the objective and fair job prospect, and occupational attitude that concerns positive and negative views. At the same time, this figure also likes a nib, which symbolizes the critical spirit and sharp writing skills.
The Recognition
About the Bronze A' Design Award
School of Journalism CUC Branding Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. School of Journalism CUC Branding Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. School of Journalism CUC Branding Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The journalism school of Communication University of China is China's highest educational institution in journalism, As one of journalism school with profound influence in society, the establishment of visual identity system contribute to up its brand value and image.The visual identification image design of journalism school focus on highlight its journalism professional attributes and the education characteristic. The visual effects strive to concise, modern and can reflect the professional connotation and the spirit of journalism school.
- Inspiration
- Find inspiration from the combination of paradox graphics and books. Paradox graphics represent both positive and negative views and an objective journalist attitude. Books represent knowledge and education. The combination of the two clearly expresses the connotation of journalism school.
- Project Duration
- Beijing, China
- Team Members
- Art director:Weimiao Du, Zhuo Ai
Design Director:xiaoling Dai
Creative Director:Shan Hao, YU Wei - Image Credits
- photo:I＇often,wu liu,qian yongze(699pic.com)
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