Bronze Graphics, Illustration and Visual Communication Design · 2021
School of Journalism CUC Branding Identity
- A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: The School of Journalism of Communication University of China
- Estimated Number of Design Views: 10,641
- Verification code 2569E80460 · Verify this award
About School of Journalism CUC Branding Identity
The logo of the School of Journalism is made up of a paradoxical graph which is composed of two books that toward different orientations. The books represent the knowledge which should be possessed by the students major in journalism profession. The books toward different orientations but combine with each other imply that the students in journalism profession should hold the objective and fair job prospect, and occupational attitude that concerns positive and negative views. At the same time, this figure also likes a nib, which symbolizes the critical spirit and sharp writing skills.
Press Kit
- Unique Properties
- The journalism school of Communication University of China is China's highest educational institution in journalism, As one of journalism school with profound influence in society, the establishment of visual identity system contribute to up its brand value and image.The visual identification image design of journalism school focus on highlight its journalism professional attributes and the education characteristic. The visual effects strive to concise, modern and can reflect the professional connotation and the spirit of journalism school.
- Project Duration
- Beijing, China
- Inspiration
- Find inspiration from the combination of paradox graphics and books. Paradox graphics represent both positive and negative views and an objective journalist attitude. Books represent knowledge and education. The combination of the two clearly expresses the connotation of journalism school.
- Image Credits
- photo:I＇often,wu liu,qian yongze(699pic.com)