Iron Graphics, Illustration and Visual Communication Design · 2021

Yudong CUN Logo and Brand Design

by Linggaung Chen, Sf Zhang and Cy Zhao

A' Design Award 2021 Iron Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2021
CLIENT: Communication University of Zhejiang
Estimated Number of Design Views: 9,735
Verification code 37339A1577 · Verify this award

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About Yudong CUN Logo and Brand Design

Yudong CUN is a mascot design created for Yudong village, a farmers' painting village in China. The mascot is based on the fish figure that is characteristic of the village. The fish is drawn as a simple cartoon character and is combined with local farmers' painting motifs and with the flag symbols of countries around the world. The result is a colorful set of images that joins local culture with an international visual style. The mascot has no fixed size and can be produced as a static or animated graphic.

Press Kit

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen