Clarity Corporate Identity by Jeffery Fulton

Clarity Corporate Identity by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2021

Clarity Corporate Identity

by Jeffery Fulton

Client: Clarity Innovations

Bronze A' Design Award Winner in Graphic Category

8,550

Verified Award Winner

Verify Award Status for #122345

View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Corporate Identity

Clarity is a corporate identity designed for a technology company. The logo combines two symbols used in coding, placed within a triangle that conveys onward movement. A dark blue tone communicates trust, while a bright blue tone refers to technology. The typeface Neo Sans is used for its modern appearance, which pairs well with the rounded corners of the logo. Gradients and abstract forms are avoided, so the identity relies on simple shapes and coding characters. The identity is also applied to corporate merchandise.

The Recognition

About the Bronze A' Design Award

Clarity Corporate Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Clarity Corporate Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Clarity Corporate Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: CoolSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release