Clarity Corporate Identity

A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design

Awarded April 15, 2021

CLIENT: Clarity Innovations

Estimated Number of Design Views: 8,232

Verification code 6407B6C052 · Verify this award

About Clarity Corporate Identity

Clarity is a corporate identity designed for a technology company. The logo combines two symbols used in coding, placed within a triangle that conveys onward movement. A dark blue tone communicates trust, while a bright blue tone refers to technology. The typeface Neo Sans is used for its modern appearance, which pairs well with the rounded corners of the logo. Gradients and abstract forms are avoided, so the identity relies on simple shapes and coding characters. The identity is also applied to corporate merchandise.

Press Kit

Unique Properties

Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.

Inspiration

Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.