The Phoenix Poster

It's the enthusiasm of the masters and the flow of music that makes the music sound like in the ocean and feel comfortable.

Enthusiastic and comfortable music from the masters and all participants.

I want to make the brand image an elegant, high-quality concert

Customers ask me to put this visual in their 2023's music activity poster but edit some parts.

This award-winning design has been published in Art Shopping Louvre Carrousel du Louvre, Paris 2022.

Because the client wanted me to convey the passion of the concert and a sense of comfort for the audience, without making the theme too explicit, I came up with this design featuring flowing lines that outline a flaming phoenix — symbolizing both passion and the calm, soothing quality of music, like drifting in the ocean. The client really liked the flame-like lines, and the following year they wanted to continue using this phoenix motif as the main visual.Of course, I made a different but same style key visual design in the following year.When I designed it, I intended it to represent the image of a phoenix reborn from the ashes because it was ongoing pandemic at the time and to indicate the musicians’ passion, but also the idea of a dove of peace. By changing the flame-like lines to white and change the shape, the abstract form could also be seen as a dove. I find it fascinating how a single set of abstract lines can convey so many meanings through different colors, shape, and perspectives, allowing the audience to interpret it freely — creating a subtle and engaging interaction.

Yes, because the printed version needed to make the lines visible to the audience without making them too thick and losing their elegance, I calculated the overall size of the poster and compared different proportions to find a balance — making sure the main visual lines stood out at first glance but still looked refined. I think this requires both a sense of mathematics and aesthetic sensitivity to get it just right. I also discussed this part with the client and asked for their feedback before making the final decision.

On one hand, the client requested an abstract main visual that year, and on the other hand, I personally enjoy challenging myself with different design styles. Design, to me, is about solving problems, so I believe that as a designer, I need to have the ability to adapt to and fulfill each client’s desired style. Of course, I also have a personality that enjoys exploring different styles — sometimes, by experimenting more, you discover new and creative ways to approach design.