Q Shinsyu Apple Pie Lab Brand Identity

Q Shinsyu Apple Pie Lab Brand Identity
by Nobuya Hayasaka

• Awarded April 15, 2022
• CLIENT: arica design inc.
• 15.278

These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.