The Early Chapter Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

The Early Chapter Brand Identity
by Allan Toh

Awarded April 15, 2022
CLIENT: Allan Toh
2.642

The logo consists of a hut made of simple shapes that are stacked to look like a house, symbolising the community that the brand is trying to create for children to play and learn. Primary colours- red, yellow, and blue, are chosen to evoke feelings like uplifting, fun, and reliability. The negative space between the shapes forms the Chinese character of Mandarin, which represents the clubhouse's emphasis on the Chinese language. The half-sun symbolises the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.

Learn More