The Early Chapter Brand Identity
by Allan Toh
- Awarded April 15, 2022
- CLIENT: Allan Toh
- 3.913
The logo consists of a hut made of simple shapes that are stacked to look like a house, symbolising the community that the brand is trying to create for children to play and learn. Primary colours- red, yellow, and blue, are chosen to evoke feelings like uplifting, fun, and reliability. The negative space between the shapes forms the Chinese character of Mandarin, which represents the clubhouse's emphasis on the Chinese language. The half-sun symbolises the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
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