Emotions Posters by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2022
Emotions Posters
by Rui Ma
Client: Rui Ma
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #129865The Design
About Emotions Posters
What would emotions look like in the visual world? This series of posters named Emotions represent four different types of basic emotions in visual form. The four emotions are Joy, Anger, Sadness, and Fear. The designer used contemporary visual language including abstract illustrations, vibrant colors, and dynamic typography to show the connection between emotions and facial expressions. In this design system, each visual language works as individual designs on its own. At the same time, all the poster designs work as a system.
The Recognition
About the A' Design Award
Emotions Posters is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Emotions Posters is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Emotions Posters is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus is creating illustrations of the emotions in a clear and creative way.
What are your future plans for this award winning design?
I would like to create more design of different type of emotions.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
- Dimensions & Packaging
- Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
- Tags
- Graphic Design, Illustration, Posters, Visual Communication
- Production Technology
- The posters were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
- Research
- The research of this project was based on information about the subject from the internet.
- Inspiration
- I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
- Project Duration
- 2021 Los Angeles
- Operation Flow
- This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
- Image Credits
- English font: Raoul Audouin & Velvetyne Type
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