Audio Technica Excellence Poster by Ligh. is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2022
Audio Technica Excellence Poster
by Ligh.
Client: Audio-Technica
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #130984The Design
About Audio Technica Excellence Poster
Audio Technica Excellence is a poster series created for an audio equipment brand. The design places natural grass and seeds beside the precise mechanical parts of audio products. Both elements are arranged flat, so their shapes and fine colors can be compared in detail. All images were composed from photographs taken for the project. The texture refers to an old handwritten vegetation picture book, a choice made because the brand's products are analogue. The posters present sound as a natural part of human life.
The Recognition
About the Silver A' Design Award
Audio Technica Excellence Poster is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Audio Technica Excellence Poster is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Audio Technica Excellence Poster is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Branding and Visual Design Services
We transform brands through innovative visual communication and strategic design. Our Tokyo-based creative collective specializes in corporate branding, digital strategy, and spatial design for hotels and commercial establishments. From concept to execution, we craft authentic brand experiences that resonate.
Contact UsBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book.
- Inspiration
- When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world.
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