Sprezzatura Corporate Identity by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2022
Sprezzatura Corporate Identity
Client: Thanachit Chouriyagul
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #131786The Design
About Sprezzatura Corporate Identity
Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, in order to convey this message to its potential customers, its brand must evolve and show that it contains its true essence, character and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embrace Italian character, and have enough flexibility to use in other related projects or materials needed in the future.
The Recognition
About the A' Design Award
Sprezzatura Corporate Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Sprezzatura Corporate Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Sprezzatura Corporate Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
- Tags
- branding, identity, graphic, brand identity, retail
- Design Challenge
- Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
- Inspiration
- Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.
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