Cicada Hui Brand Visual Image Design by Wang Jinhua is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2022

Cicada Hui Brand Visual Image Design

by Wang Jinhua

A' Design Award Winner in Graphic Category

10,269

Verified Award Winner

Verify Award Status for #134386

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cicada Hui Brand Visual Image Design

Cicada Hui is a brand identity designed for an education provider that serves children aged three to fourteen. The logo is based on the basic form of a cicada, an insect that traditionally represents persistence, dreams, determination and good reputation. The open wings of the cicada express the intent to aim high. Yellow, green and blue are used to suggest youth and vitality. The matching sign uses wood as its main structure, with a slim aluminum frame and internal LED tubes. The base plate can be removed for easy maintenance.

The Recognition

About the A' Design Award

Cicada Hui Brand Visual Image Design is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Cicada Hui Brand Visual Image Design is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Cicada Hui Brand Visual Image Design is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: CoolSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Knowing" means cicada, which has the meaning of eternal life and represents persistence, dream, determination and credit.
The enterprise image design is based on the basic shape of cicada. With open wings, it means to aim high and fly high. With this logo, the design and modeling of "Zhile" is symbolized, and yellow, green and blue symbolize that the enterprise is full of youth and vitality.
Tags: Education, logo, brand design, cicada, education brand
Production Technology: The sign adopts wooden materials as the main structure of the sign. 2mm thick and 35mm wide special all aluminum frame is used around, the sign panel and back plate are stable and regular, and the sign base plate is easy to disassemble and maintain. LED light-emitting tube is used inside.
Design Challenge: The difficulty of the project lies in how to integrate the auspicious meaning of knowledge in the tradition into the educational brand and use the design to reflect it.
Inspiration: Relying on the community, Zhiliaohui focuses on the quality cultivation education of children aged 3-14.
Relying on Yueshang's years of experience in the education industry, with innovative teaching ideas and modern operation and management mode, children can enjoy one-stop international quality education at home. Develop the brain, inspire intelligence, stimulate children's imagination and creativity, and open up unlimited possibilities for growth.
Project Duration: The project starts in Shenzhen in June 2021 and ends in Shenzhen in December 2021.
Team Members: Main creator: Wang Jinhua
Executive design: Zhai Qijing
Copywriter: Yang Han
Design Assistant: You Fangzhou
Design Assistant: Zuo Wenjuan