Bronze Graphics, Illustration and Visual Communication Design · 2022
Using Stuff Poster
- A' Design Award 2022 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: JIMMYnYOM
- Estimated Number of Design Views: 13,340
- Verification code 5567693F45 · Verify this award
About Using Stuff Poster
The Using Stuff project reconstructed the movie poster using various types of objects. Artworks are inspired by the original form and function of the object as well as the signature of each movie. The objects used were made with easy to find items anytime, anywhere. The project's theme covers societal issues that are currently in question (Russian-Ukraine war, Covid-19, etc.). It is designed to be easily accessible to viewers by associating themes with famous films such as James Bond. Each work is made up of vivid colors and simple backgrounds, allowing viewers to focus more on the subject.
Press Kit
- Unique Properties
- The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
- Dimensions & Packaging
- A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
- Tags
- Poster, Illust, Digitalprinting, Visual, communication
- Production Technology
- First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
- Design Challenge
- The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
- Project Duration
- "Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
- Operation Flow
- These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
- Research
- Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
- Inspiration
- By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
- Image Credits
- Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.
Colors of Using Stuff Poster
Design Interview about Using Stuff Poster
Design should clearly show meaning regardless of shape or size, and should present general themes from a unique point of view. That point of view is an Idea, an Inspiration, and the aggregate of those principles is a Design.
The most important thing in the artwork is whether the audience knows the movie in the poster. Conversely, when they saw the movie, they remembered the poster.
The award winning design will be used as personal portfolios.
It didn't take long to come up with the concept. Each piece took about an hour.
The Artworks contain personal experiences and emotions as personal creations. The goal is to allow the audience to see, enjoy and share experiences with the project.
This design is not currently in production. If the opportunity arises, the designer wants to produce the posters by himself or lease the production right to a design company.
The purpose of the project is to show a different perspective by reworking the industrial product.
Alessandro Mendini's design 'Anna G'.
Alessandro's first customer started with Alessi's chairman, Roberto.
The biggest difference of this design is that it makes the audience think about the relationship between the subject of the movie and the objects used in the poster.
Above all, 'Using Stuff' was the most powerful feature, so it was used as the title.
The drawings used liners and brush pens. After that, it was finalized with a graphic design program (Photoshop, Illustration, etc.).
What is unique about this design is that it creates a fresh and fun vibe through common objects.
Posters within the project were individually created. Finally, the designer asked relevant experts for advice on whether the posters were visually optimized and whether these descriptions were clear from an editorial perspective.
The 'Using Stuff' project wanted to give people a social message about the world issues they are currently facing.
The most important factor is the perception between the audience and the famous films selected by the prestigious institutions. Because a good movie everyone knows is an easy way to understand design. In addition, in order to see the design more intuitively, designer divided the sequence of the movie to create a mood board, extracted the signature color and used it in the artworks.
The most difficult part was ‘making the work easy for anyone to understand’. Even if the design is visually excellent, if it cannot communicate with people, it is not ‘good design’.
The motivation for participating in the competition is a request for nomination of artworks through e-mail.
A notable improvement is the method of describing works that can be translated worldwide.
Juyoung Hwang is considering ways to expand this project in the future. He aims to conversion the arworks into 3D and interact with them through the application.
Grand Interview about Using Stuff Poster
It focuses on one aspect of an object, such as its function or form. Sometimes it's more powerful to focus on one thing than to have a lot of different things. Seeing objects simply makes the most sense to the public.
Recognize unconscious emotions felt when observing contemporary events. Perceptual awareness is transformed into symbolic elements of various films. People experience the symbolic elements of the film and share emotions. The relationship between contemporary events and the story is important.
This process is not easy. It must be handled very carefully, as it can lead to bias if the balance is off.That's why simplicity is a clear message.
The primary emotion felt when seeing color provides people with a conscious experience. For example, red evokes passion and fire, and blue evokes calm and water. Vivid colors and simple backgrounds make the concept even stronger.
Previous designs focused on presenting a single event as it appeared on the surface. Current design focuses on thinking from a humanistic perspective and approaching fundamental philosophical topics.
Focus and emphasize one aspect of the object. Novelty is about exploring the primal elements. Break away from the familiarity of objects and look at them differently. This will be a powerful piece in creating good design.
Evaluation varies depending on the environment in which one lives, values, and the nature of the individual. That is why design must be constantly rethought to ensure that it is presented without bias.
Good design should be clear regardless of space, size, or context. Good design impresses people, and designers should strive to do so. The power of design is powerful, and its potential is limitless.
Wars have occurred constantly throughout history, and they still occur today. Even now, the world is watching and experiencing the Russian-Ukrainian war, the Israeli-Hezbollah war, etc. War takes many forms, but the primal emotions people feel are the same. Focusing on this and expressing it intuitively is the most important goal to achieve.
Look at objects in a variety of ways, and express them simply. Focus on one message to express. Familiarity turns into newness. This will be a powerful tool for designers.