Using Stuff Poster by Juyoung Hwang is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2022
Using Stuff Poster
Client: JIMMYnYOM
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #136982The Design
About Using Stuff Poster
The Using Stuff project reconstructed the movie poster using various types of objects. Artworks are inspired by the original form and function of the object as well as the signature of each movie. The objects used were made with easy to find items anytime, anywhere. The project's theme covers societal issues that are currently in question (Russian-Ukraine war, Covid-19, etc.). It is designed to be easily accessible to viewers by associating themes with famous films such as James Bond. Each work is made up of vivid colors and simple backgrounds, allowing viewers to focus more on the subject.
The Recognition
About the Bronze A' Design Award
Using Stuff Poster is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Using Stuff Poster is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Using Stuff Poster splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Design should clearly show meaning regardless of shape or size, and should present general themes from a unique point of view. That point of view is an Idea, an Inspiration, and the aggregate of those principles is a Design.
What has been your main focus in designing this work? Especially what did you want to achieve?
The most important thing in the artwork is whether the audience knows the movie in the poster. Conversely, when they saw the movie, they remembered the poster.
What are your future plans for this award winning design?
The award winning design will be used as personal portfolios.
Grand Interview
Your innovative approach to reconstructing movie posters with everyday objects in Using Stuff Poster has garnered significant attention, including a Bronze A' Design Award - could you elaborate on how you select and arrange these ordinary items to create such extraordinary visual narratives?
It focuses on one aspect of an object, such as its function or form. Sometimes it's more powerful to focus on one thing than to have a lot of different things. Seeing objects simply makes the most sense to the public.
The Using Stuff Poster series tackles complex societal issues like the Russian-Ukraine war and COVID-19 through familiar movie references - what inspired you to bridge contemporary challenges with iconic film imagery?
Recognize unconscious emotions felt when observing contemporary events. Perceptual awareness is transformed into symbolic elements of various films. People experience the symbolic elements of the film and share emotions. The relationship between contemporary events and the story is important.
In developing Using Stuff Poster, you mentioned focusing on making issues both understandable and memorable - how does your creative process of object selection and composition help achieve this delicate balance?
This process is not easy. It must be handled very carefully, as it can lead to bias if the balance is off.That's why simplicity is a clear message.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
- Dimensions & Packaging
- A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
- Tags
- Poster, Illust, Digitalprinting, Visual, communication
- Production Technology
- First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
- Design Challenge
- The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
- Research
- Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
- Inspiration
- By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
- Project Duration
- "Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
- Operation Flow
- These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
- Image Credits
- Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
