Iron Graphics, Illustration and Visual Communication Design · 2022
Cherish Food Illustration
by Chunli Zhou
- A' Design Award 2022 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: Northeastern University of China
- Estimated Number of Design Views: 9,350
- Verification code 0FB2C80620 · Verify this award
About Cherish Food Illustration
Cherish Food is an illustration series about food conservation. The series shows the growth of grain in chronological order, from sowing in spring to growth in summer and harvest in autumn. Seasonal changes in color and imagery create a sense of progressive layering. Chinese idioms are combined with the drawings to express how hard grain is to obtain. The artwork is made with vector design software and printed with careful attention to detail. The series can be used in print media, on the internet and in animation.
Press Kit
- Unique Properties
- This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
- Tags
- Save food, Cherish food, Food conservation, Savings, Valuable,
- Production Technology
- This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
- Design Challenge
- This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
- Project Duration
- The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
- Operation Flow
- The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
- Research
- Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
- Inspiration
- Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
- Image Credits
- Image #1 : Illustration Chunli Zhou 2022.
Image #2 : Illustration Chunli Zhou 2022.
Image #3 : Illustration Chunli Zhou 2022.
Image #4 : Illustration Chunli Zhou 2022.