Cherish Food Illustration by Chunli Zhou

Cherish Food Illustration by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2022

Cherish Food Illustration

by Chunli Zhou

Client: Northeastern University of China

A' Design Award Winner in Graphic Category

9,968

Verified Award Winner

Verify Award Status for #137929

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cherish Food Illustration

Cherish Food is an illustration series about food conservation. The series shows the growth of grain in chronological order, from sowing in spring to growth in summer and harvest in autumn. Seasonal changes in color and imagery create a sense of progressive layering. Chinese idioms are combined with the drawings to express how hard grain is to obtain. The artwork is made with vector design software and printed with careful attention to detail. The series can be used in print media, on the internet and in animation.

The Recognition

About the A' Design Award

Cherish Food Illustration is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Cherish Food Illustration is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Cherish Food Illustration is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: Slightly WarmSymmetry: VerticalBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Save food, Cherish food, Food conservation, Savings, Valuable,
Production Technology: This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
Design Challenge: This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
Research: Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
Inspiration: Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
Project Duration: The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members: Instructor: Huo Kai , Designer: Zhou Chunli
Image Credits: Image #1 : Illustration Chunli Zhou 2022.
Image #2 : Illustration Chunli Zhou 2022.
Image #3 : Illustration Chunli Zhou 2022.
Image #4 : Illustration Chunli Zhou 2022.