Gorgeous Frontier Highway City Promotion

Gorgeous Frontier Highway City Promotion
by Zhuang Li

• Awarded April 15, 2022
• CLIENT: China National Highway G331
• 2.750

China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, "Incredible Nature, Amazing Heritage" which means animism perceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originality a top priority in this new brand image for G331.