Gorgeous Frontier Highway City Promotion by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2022
Gorgeous Frontier Highway City Promotion
by Zhuang Li
Client: China National Highway G331
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway City Promotion
Gorgeous Frontier Highway is a brand identity created for China National Highway G331. The highway runs along the northern border of China and forms a long frontier defense road in Heilongjiang province. The design elements are drawn from geomorphology, vegetation and the road itself. A semicircle represents the landform, a leaf represents the vegetation, and a line represents the highway. These elements are combined to join natural culture with modern graphic forms. The identity reflects the four seasons of the route and the lively local culture.
The Recognition
About the A' Design Award
Gorgeous Frontier Highway City Promotion is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Gorgeous Frontier Highway City Promotion is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Gorgeous Frontier Highway City Promotion is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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