Khedr El Attar Brand Identity by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2022

Khedr El Attar Brand Identity

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Winner in Graphic Category

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Verified Award Winner

Verify Award Status for #139930

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Colors

The Design

About Khedr El Attar Brand Identity

Khedr El Attar is a brand identity created for a trader of organic and raw products established in Cairo in 1945. The project combines a brand strategy with a visual system that reflects the new positioning of the brand. The identity retains the status of Khedr El Attar as a source for organic and raw goods. The visual system organises the business into three main subcategories: organic medicine, raw beauty and culinary products. Packaging design and brand guidelines complete the system, joining the old ethos of the trade with a modern presentation.

The Recognition

About the A' Design Award

Khedr El Attar Brand Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Khedr El Attar Brand Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Khedr El Attar Brand Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release