Enable Change Brand Identity by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2022

Enable Change Brand Identity

by Squared

Client: Isabelle Laporte

A' Design Award Winner in Graphic Category

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Verified Award Winner

Verify Award Status for #140542

Discover Now View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Brand Identity

Enable Change is a brand identity created for a professional working in change management. The identity uses a minimal approach, a bold type combination and one vibrant color. The logo symbol joins the initials I and L with the symbol of eternity, representing inclusion. The typefaces were selected to reflect change, with shapes that evolve and fluid transitions between thick and thin strokes. The color scheme is reduced and the graphic style is flat. The design and development took about two months in 2021.

The Recognition

About the A' Design Award

Enable Change Brand Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Enable Change Brand Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Enable Change Brand Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: CoolSymmetry: AsymmetricBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska