Anlan Branding Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Anlan Branding Brand Identity
by Haiwen YANG

Awarded April 15, 2023
CLIENT: ANLAN
3.043

The design reshapes Anlan identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern iterated from the letter A blooms a new gesture to interpret the meaning of beauty. The purple color as branding main color is brave and bright. Designers hope new identities change the inherent perception of women beauty brands and lead to a more independent feeling.

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