Weingut Waalem Brand Identity by Jorg Stauvermann is a highly esteemed winner of the very prestigious 2023 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2023
Weingut Waalem Brand Identity
Client: Weingut Waalem
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #145095The Design
About Weingut Waalem Brand Identity
Viticulture on a North Sea island? Climate change makes that possible. And the polar bear is the symbol of climate change. It stands for intelligence, intrepidity and endurance. Just like the inhabitants of the island of Fohr in the North Frisian Wadden Sea. The original landscape and maritime history of the island of Fohr can also be found in the winery. The design combines historical tiles of the island's maritime history with the colors of nature. The graphic simplicity offers all possibilities for the growing product range. Sustainable enjoyment, original and close to home.
The Recognition
About the A' Design Award
Weingut Waalem Brand Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Weingut Waalem Brand Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Weingut Waalem Brand Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative integration of historical tiles and maritime history in Weingut Waalem Brand Identity beautifully connects past and present - could you elaborate on how you researched and incorporated these cultural elements to create such a meaningful visual narrative?
During my first visit to the winery and many visits to the island of Föhr in old captains' houses, I discovered that a large number of hand-painted, historic tiles were used in the houses. The island's history of captains and seafarers is often depicted on these tiles. The Roeloffs family, one of the initiators of the winery, has had many captains in their family. This goes back to the 14th century. There are various paintings from this period, but also stories and hand-painted tiles and the whole atmosphere of the island. Föhr is characterised by these maritime elements. The winery itself, located on an island in the North Sea, is so unique that it was obvious to combine these two things. The winery is located directly on the North Sea and its founder is a member of the island's impressive seafaring family. In my opinion, there is no other option but to link these two things together.
The polar bear symbol in Weingut Waalem Brand Identity makes a powerful statement about climate change - what inspired you to choose this specific representation, and how does it resonate with the brand's values and vision for sustainable viticulture?
The polar bear, a typical symbol of climate change (we all have the image of a polar bear on a melting ice floe in our minds), appears here as a positive, identity-forming element. It is only thanks to climate change that wine growing has become possible on Föhr. In addition, the winery itself houses the largest private library on the subject of climate protection and climate change.
The architectural elements and landscape of Föhr Island play a crucial role in Weingut Waalem Brand Identity - could you share your process of translating these physical characteristics into graphic design elements?
Technically speaking, I took photos on the island of the surroundings of the objects and on the winery. From this, it gradually became clear which objects were more suitable for colouring, which for graphic representation and which for pictorial representation. Then I first created a colour catalogue. I selected fonts and turned all the tiles I had photographed into individual objects that could then be used in a variety of ways and customised depending on their application. I made reproductions of the paintings and had them painted on traditional tiles by a Dutch artist. These tiles were also digitised.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Climate change has had an impact on wine growing on the island of Foehr in the middle of the Wadden Sea. The polar bear is the symbol of climate change. It implies intelligence, fearlessness and perseverance. Just like the Frisians on the island of Foehr. The graphic reduction of the 2022 relaunch enables a stronger focus on the growing product range. The square format - borrowed from the tiles of the captain's houses - is retained. Likewise the constant reference to the island.
- Dimensions & Packaging
- All bottles : 0,75 l
- Tags
- Brand identity, Corporate Design, Historical tiles, Illustration, Island Foehr, North Sea, Polar bear, Weingut Waalem
- Production Technology
- The corporate design is typographically characterized by the house typeface Clan. Depending on the application, there are different spacing and mathematically defined line spacing depending on the font size. The historic Revista font family is used for all wine-based products. The modern interpretation of the fracture Rostrot for all spirits.
- Design Challenge
- The research on the individual captains of the island was particularly time-consuming when developing the stories about the spirits. Since there are not pictures of all captains and their ships, it went deep down into the archives of northern European seafaring history.
- Research
- The island's history is closely linked to seafaring since the 16th century. The structure of the villages, the stories of the families, the buildings and also the nature bear witness to the seafaring traditions. The design of the winery is a contemporary reference to all of these things.
- Inspiration
- Constant sea breezes, harsh North Sea climate and a vineyard in the heart of the mudflats. To begin with, it was by experiment that the passionate, proud Frisians on the island of Foehr, in the midst of the stormy Sea, began cultivating wine.
The basis for the corporate design is based entirely on the architecture of the winery and the landscape of the island. Both the historical tiles as godfathers of the seafaring history of the island and the colors of nature characterize the appearance. - Project Duration
- The vinery Weingut Waalem was founded in 2009. The redesign of the brand identity started in 2021.
- Operation Flow
- The vinery Waalem produces its own alcoholic beverages such as wine, sparkling wine or spirits.
These products are particularly popular with guests on the island. But even among the islanders, the polar bear is now a symbol of the highest quality. Drink responsibly. - Image Credits
- Main Image
Name : ADA_Weingut-Waalem_Main Image
Creation, Illustration : Jörg Stauvermann
Photography : Axel Rauterberg
Optional Image 1
Name : ADA_Weingut-Waalem_Optional Image_1
Creation, Illustration : Jörg Stauvermann
Photography : Axel Rauterberg
Optional image 2
Name : ADA_Weingut-Waalem_Optional Image_2
Creation, Illustration : Jörg Stauvermann
Photography : Axel Rauterberg
Optional image 3
Name : ADA_Weingut-Waalem_Optional Image_3
Creation, Illustration : Jörg Stauvermann
Photography : Axel Rauterberg
Optional image 4
Name : ADA_Weingut-Waalem_Optional Image_4
Creation, Illustration : Jörg Stauvermann
Photography : Thorsten Schmidtkord, Axel Rauterberg
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