Custom Hoodies Logo by Marko Maciev is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2023
Custom Hoodies Logo
by Marko Maciev
Client: UMA Network Ltd
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #145151The Design
About Custom Hoodies Logo
Custom Hoodies is a Desktop to Garment web portal where images are applied to hoodies and printed. The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web portal can build their own story.
The Recognition
About the Bronze A' Design Award
Custom Hoodies Logo is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Custom Hoodies Logo is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Custom Hoodies Logo splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Celebrate hoodie culture and lifestyle and all it represents. We chose to go for a playful approach, fusing together a hybrid of traditional (Little Red Riding Hood) and contemporary (superhero emblem) icons.
What has been your main focus in designing this work? Especially what did you want to achieve?
To create an image appealing to street-fashion afficionados, make it interesting and memorable.
What are your future plans for this award winning design?
It is a visual identity project, we are hoping the client will use it across the board for a long time.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
- Tags
- Logos, Symbols, Corporate Identity, Logotypes
- Design Challenge
- In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
- Research
- The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
- Inspiration
- Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
- Project Duration
- 2 weeks, Hong Kong SAR
- Operation Flow
- The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
- Patents
- UMA Network Limited
- Image Credits
- UMA Network Limited
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