A Inc Corporate Identity by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2023

A Inc Corporate Identity

by Yu Morisawa

Client: A Inc

A' Design Award Winner in Graphic Category

10,635

Verified Award Winner

Verify Award Status for #145279

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About A Inc Corporate Identity

A Inc is a corporate identity program created for a company based in Tokyo. The identity is built around a single letter A formed from colored stripes. The stripes represent the energy and potential of every person involved with the company. The overlapping stripes show how the company takes shape through a diversity of preferences. The identity is applied to business cards and envelopes, and each person can select a favorite color. Envelope colors can be matched to recipients. The logo is embossed to keep the strong colors subtle.

The Recognition

About the A' Design Award

A Inc Corporate Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. A Inc Corporate Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. A Inc Corporate Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: NeutralSymmetry: AsymmetricBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto