Animated Koopmans Logo System Corporate Identity

Animated Koopmans Logo System Corporate Identity
by Ruud Winder

• Awarded April 15, 2023
• CLIENT: Rebrandt
• 15.788

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.