Withered Poster by Jin Qin is a highly esteemed winner of the very prestigious 2023 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2023

Withered Poster

by Jin Qin

Client: Northeastern University of China

A' Design Award Winner in Graphic Category

8,969

Verified Award Winner

Verify Award Status for #150566

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Withered Poster

Withered is a poster series created to promote environmental protection. The design is based on positive and negative shapes. Withered trees form the main image, and the reversed shapes reveal the appearance of human internal organs. The visual link suggests that wasting natural resources harms people themselves. The message asks viewers to treat nature with the same care given to the human body. The posters are made with four-color printing and are displayed in stations and subways as advertisements and printed promotional material. The images are also used as magazine illustrations.

The Recognition

About the A' Design Award

Withered Poster is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Withered Poster is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Withered Poster is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to convey the voice of protecting the environment and cherishing resources, the works are used in advertisements, printed promotional materials, magazine illustrations, etc. in stations and subways. Through close contact between people and creative posters, works can make people feel the artistic appeal of social love.
Dimensions & Packaging: Printing poster: 1189mm (H) x 841mm (W),297mm (H) x 210mm (W). (sheet size). Data size: 1189mm (H) x 841mm (W), 300dpi, cmyk.
Tags: Poster, Paper, Illustration, Book, Vision, Graphic design
Production Technology: The poster adopts four-color printing technology and is widely posted in outdoor places; The works are also printed in magazines to spread the idea of giving love.
Design Challenge: The difficulty of this project design lies in the unity of creative design and human thought. The appeal of the work to people, the effect of artistic transmission and people's acceptance, and the expected effect of people on environmental protection in the future.
Research: It is the study of visual art design aiming at the development of a harmonious society. The purpose is to let people be infected with their hearts and convey love. The publicity method is to post these caring designs outdoors and read books. It is a sublimation of soul for the commercial society and people's busy work.
Inspiration: The inspiration of the work comes from the theme of environmental protection, which requires people to take special care of the surrounding environment and cherish the rare resources of the earth. The earth resources are as valuable as our human organs, so the creative design of posters with the theme of protecting the environment has come into being. Through the production of environmental protection theme posters, to transmit positive energy.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to show the creative effect of delivering love and steadfast work, the works are used in advertisements such as stations and subways, printed promotional materials, magazine illustrations, etc. Through close contact between people and creative posters, works can make people feel the artistic appeal of love in society.
Team Members: Jin Qin