Gatorade Fuel Rover Sports and Beverage
by PepsiCo Design and Innovation
- Awarded April 15, 2023
- CLIENT: PepsiCo Design and Innovation
- 7.011
The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
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