Snow Peak Visual Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Snow Peak Visual Identity
by Lin Hai

Awarded April 15, 2023
CLIENT: Yunnan Tech and Besiness University
10.671

Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

Learn More