Dakang Theme Park by Be Genius is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Advertising, Marketing and Communication Design Competition Category.

BronzeAdvertising· 2024

Dakang Theme Park

by Be Genius

Client: Dakang Community

Bronze A' Design Award Winner in Advertising Category

80,447

Verified Award Winner

Verify Award Status for #152006

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dakang Theme Park

Dakang is a theme park created for the Dakang Community in Shenzhen. The park celebrates the local eyeglasses making industry through a colorful design based on eyeglass patterns. Interactive screens, curved mirrors and benches in varied shapes invite relaxation, play and photography for visitors of all ages. The installation is made of stainless steel, LED electronic screens and printed light boxes, and measures 24000 by 400 by 3500 millimeters. A long damaged building wall beside the park was repaired to harmonize with the surroundings.

The Recognition

About the Bronze A' Design Award

Dakang Theme Park is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Dakang Theme Park is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Dakang Theme Park splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: NeutralSymmetry: VerticalBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Shenzhen Longgang Dakang Community Glasses Theme Park is a hub for local glasses makers, featuring a colorful design inspired by glasses patterns. With interactive screens, curved mirrors, and unique benches, the park is popular for relaxation, play, and photography. It has also improved the environment by repairing a building wall and harmonizing the surroundings. The park is a vibrant and engaging space for visitors of all ages to enjoy.
Dimensions & Packaging: 24000 mm x 400 mm x 3500 mm
Tags: Urban Detail Experience Design, Signage, Graphic, Vision
Production Technology: Stainless steel, LED electronic screen, advertising spray painting light box.
Design Challenge: The Shenzhen Longgang Dakang Community Glasses Theme Park is not just a park; it is a hub for the community's glasses-making industry. The government's vision for the park to support the industry has resulted in a unique destination that reflects the community's heritage, culture, and spirit. It is a fantastic place to visit, especially for those who are looking for a different kind of experience. The park offers a glimpse into the community's dynamics and showcases Shenzhen's commitment to celebrating its culture and heritage. It is a must-see for those who want to experience the best of Shenzhen.
Research: The Shenzhen Longgang Dakang Community Glasses Theme Park is a unique park that was established by the government to showcase the community's glasses making industry. The park's design is based on glasses patterns, incorporating fashion and colorful styles to represent the "glasses everywhere, but nowhere in particular" feeling.
Inspiration: To provide a leisure space for residents and children in the surrounding community to play, take pictures, and relax, the park has been designed with vibrant colors. Additionally, by using this colorful approach, a long-damaged building wall next to the park has been repaired to harmonize with the park environment.
Project Duration: The project started in January 2023 in Shenzhen and finished in April 2023 in Shenzhen.
Operation Flow: The facility and equipment used in the park are specially designed to incorporate the glasses theme in a way that is both familiar and appealing to visitors. Features such as interactive screens, curved mirrors, and benches of various shapes make the park a fun and engaging place for all ages. The park's design concept and execution have been successful, making it a popular destination for relaxation, play, and photography.
Team Members: Designer: Shangfei Lang
Designer: Kexin Feng
Designer: Weihua Kong
Designer: Cheng Zhong
Designer: Jiqiang Zhang
Engineer: Xiaopan Wang
Engineer: Hongmei Li
Engineer: Xiaopeng Qin
Engineer: Minxia Lin
Image Credits: Photo # 1: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 2: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 3: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 4: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 5: Photographer Cheng Zhong, Shangfei Lang ,2023.
Video Credits: Cheng Zhong,2023.