Hearing Extraordinary Dream Logo

The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves."This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.

In general, company logos need to be easy to read, but for this logo, we took a bold approach by sacrificing the legibility of the characters to appeal to the aesthetic and cultural aspects of kanji. To convince the client, I made efforts in communication.

Based on the client's feedback, we plan to register this logo for future use on company merchandise such as T-shirts and other goods.

In fact, if we look at the origins of Chinese characters, they are inherently simplified pictograms, fundamentally similar to the nature of logos. Rather than something I developed, it was more of a rediscovery of the graphic qualities within Chinese characters. Through this exploration, I gained a renewed awareness of the rich visual language and design potential embedded within these characters. This insight naturally guided me to incorporate these pictographic qualities into my design, merging the traditional aesthetics of Chinese characters with modern logo design. This approach allows the logo to retain cultural depth while achieving contemporary visual clarity. This process of rediscovery helped me establish a new connection between Chinese characters and modern design, making the design both unique and resonant with traditional significance.

We usually focus on the functional aspect of Chinese characters in conveying meaning, which often leads us to overlook their inherent graphic qualities. My inspiration came from the “Dongba” script, a set of pictographic symbols used by the “Naxi” people in Yunnan, China, which reminded me of the pictorial nature embedded within Chinese characters. This logo incorporates many characters related to “sound,” and their ancient oracle bone script forms display similar graphic traits. To maintain visual harmony, I integrated the ancient shapes of oracle script with modern simplified characters, making subtle adjustments along the way. This approach allowed me to naturally blend the essence of traditional oracle script with a contemporary design language, achieving a balance that honors ancient roots while aligning with modern visual expression.

The A' Design Award is one of the world’s largest and most prestigious design competitions, with a jury composed of experts from diverse professional fields, making the judging criteria highly multifaceted. This logo is based on Chinese characters, which may not be easily understood by those outside of the Chinese character cultural sphere. Therefore, conveying its meaning through visual expression became the most effective approach. I feel truly honored to receive this award, as it validates my efforts to successfully blend cultural heritage with commercial design needs. This recognition also motivates me to continue exploring how to convey the depth and beauty of traditional culture through visual language on a global stage.