Ecohiny Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2024
Ecohiny Branding
Client: Cansu Dagbagli Ferreira
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #152882The Design
About Ecohiny Branding
Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.
The Recognition
About the Silver A' Design Award
Ecohiny Branding is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Ecohiny Branding is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Ecohiny Branding is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Boutique Brand Identity and Packaging Design
We specialize in creating distinctive brand identities that set you apart in the market. From strategy to visual execution, our boutique approach delivers tailored packaging, web design and complete brand systems that connect with your audience and drive results.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle behind Ecohiny Branding is to redefine sustainable product aesthetics by combining playfulness with eco-friendliness. The peach symbol and unique color palette were inspired by the need to break industry norms and create a brand that resonates with modern, eco-conscious consumers.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our main focus was to develop a brand identity that stands out in a crowded market while effectively communicating sustainability. We aimed to achieve a perfect balance between modern design and eco-credentials, making the product visually appealing and trustworthy.
What are your future plans for this award winning design?
We aim to leverage the recognition from the award to strengthen the brand’s market presence, exploring potential collaborations and expanding the product line while maintaining the same distinctive design approach.
Grand Interview
Your innovative approach to eco-friendly branding for Ecohiny Branding, particularly the use of a peach symbol and unique color palette, challenges traditional sustainable product aesthetics – could you elaborate on how you developed this distinctive visual language that sets it apart from conventional green packaging?
Our approach to Ecohiny Branding aimed to break away from conventional sustainable product aesthetics by creating a playful visual language. By selecting a peach as the brand symbol, we tapped into a modern, cheeky association, emphasizing the product's fun nature. This innovative visual strategy highlights Ecohiny's commitment to sustainability while making the brand stand out with charisma and humor, finding a response in the target customer group
The deep blueish-green and peach color combination in Ecohiny Branding creates an intriguing balance between playfulness and sustainability – what inspired this specific color choice, and how does it align with your target audience's values and expectations?
The deep blueish-green paired with peach in Ecohiny Branding was inspired by the need to break free from the typical bright green associated with eco-friendly products while still conveying sustainability. The blueish-green evokes a sense of freshness and nature, appealing to environmentally conscious consumers, while peach introduces an element of playfulness that aligns with the brand's quirky personality. This distinct combination resonates with our target audience, who values both sustainability and a fun, modern brand experience, fulfilling their expectations for an eco-friendly product that stands out from the rest.
The research phase of Ecohiny Branding revealed that most bamboo toilet paper brands use similar bright green tones – could you share the strategic thinking behind deliberately breaking away from this industry norm and the potential risks and rewards you considered?
The decision to diverge from the standard bright green tones was strategic, aiming to carve a distinct identity for Ecohiny in a saturated market. By choosing a deep blueish-green and peach palette, we created a visually unique brand that challenges traditional norms. While this approach risked alienating consumers who associate green with eco-friendliness, the reward is significant: a memorable and differentiated brand that captures attention, engages consumers, and conveys a fresh perspective on sustainability. This strategy aligns with the modern consumer's desire for innovation and personality, offering Ecohiny an opportunity to build strong brand recognition and loyalty.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
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