Taishun Design Competition Event Visual Communication by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2024
Taishun Design Competition Event Visual Communication
by Zhejiang Gongshang University
Client: Taishun County People's Government
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #152934The Design
About Taishun Design Competition Event Visual Communication
Taishun Design Competition is a visual identity created for a cultural and creative design competition held in Taishun County. The design is inspired by Dingbu, a stone stepping bridge that local people use to cross the many rivers of the area. Several sets of extended three-dimensional lines form the composition and carry visual symbols of Taishun, such as mountains, bridges and dragon dances. A gradient from green to white reflects the colors of the city. The identity presents a modern image of Taishun and aims to attract students and designers.
The Recognition
About the Silver A' Design Award
Taishun Design Competition Event Visual Communication is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Taishun Design Competition Event Visual Communication is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Taishun Design Competition Event Visual Communication is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Brand Identity and Visual Communication Design
We specialize in creating distinctive brand identities and visual communication systems for enterprises, institutions, and cultural events. With 18 years of experience serving clients from Alibaba to government entities, we bring academic rigor and commercial excellence to every project.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
- Tags
- Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
- Production Technology
- Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
- Design Challenge
- Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
- Research
- This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
- Inspiration
- This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
- Project Duration
- The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
- Team Members
- Designer: Kan Zhao
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