CZBank Youth Speech Contest Event Visual Communication by Zhejiang Gongshang University

CZBank Youth Speech Contest Event Visual Communication by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2024

CZBank Youth Speech Contest Event Visual Communication

by Zhejiang Gongshang University

Client: CZBank

Bronze A' Design Award Winner in Graphic Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Event Visual Communication

CZBank Youth Speech Contest is the main visual identity created for an annual speech event organized by CZBank for young participants. The theme of the contest is inheriting culture like roots and creating a better future. The design combines a speech microphone with tree roots in a three-dimensional line form. Intertwined shapes and transparent materials express the transmission of cultural heritage. The visual is extended to event posters, the speech venue and outdoor promotion, so it suits media, livestreaming and on-site use.

The Recognition

About the Bronze A' Design Award

CZBank Youth Speech Contest Event Visual Communication is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. CZBank Youth Speech Contest Event Visual Communication is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. CZBank Youth Speech Contest Event Visual Communication splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: CoolSymmetry: PartialBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao